When did Burberrys become Burberry?
Before we delve into the differences between Burberry and Burberry Prorsum, it is essential to understand the history of the brand. Burberry was founded in 1856 by Thomas Burberry in Hampshire, England. The brand initially focused on producing outdoor attire, particularly garments for hunting and fishing. The company's signature product, the Burberry trench coat, was introduced in the early 20th century and became an instant classic.
In 1999, the brand underwent a significant rebranding effort, dropping the 's' at the end of its name to become Burberry. This change was part of the company's strategy to modernize its image and appeal to a younger, more fashion-forward audience. Since then, Burberry has continued to grow and establish itself as a global luxury fashion powerhouse.
Burberry vs. Burberry Blue Label
Burberry Blue Label is a diffusion line of the Burberry brand that is specifically designed for the Japanese market. The Blue Label collection offers a more casual and youthful take on Burberry's classic designs, catering to a younger demographic. The Blue Label pieces often feature more playful and trendy elements compared to the main Burberry line, making them popular among fashion-conscious consumers in Japan.
While Burberry Blue Label shares some similarities with the main Burberry line in terms of quality and craftsmanship, it is priced more affordably to appeal to a broader audience. The Blue Label collection is typically sold in select department stores and specialty boutiques in Japan, making it a sought-after brand for those looking for a modern and stylish interpretation of Burberry's iconic aesthetic.
How to Check Burberry Authenticity
Given Burberry's status as a luxury brand, counterfeiters often try to replicate its products and sell them as authentic. To ensure that you are purchasing a genuine Burberry item, here are some tips on how to check Burberry authenticity:
1. Examine the materials: Burberry is known for using high-quality fabrics and materials in its products. Check the stitching, hardware, and overall construction of the item to ensure that it meets Burberry's standards.
2. Look for the signature check pattern: Burberry's iconic checkered pattern is a hallmark of the brand. Make sure that the pattern is symmetrical and aligned correctly on the item.
3. Check the label: Authentic Burberry items will have a label with the brand name spelled correctly and clear, crisp printing. The label should also include information about where the item was made.
4. Verify the authenticity card: Some Burberry items come with an authenticity card or certificate. Make sure to check the details on the card to confirm that it matches the item you are purchasing.
5. Purchase from authorized retailers: To minimize the risk of buying a counterfeit Burberry product, it is recommended to purchase from authorized Burberry retailers or the brand's official website.
Genuine Burberry Label
The Burberry label is a key element in authenticating Burberry products. The label typically features the brand name in a distinctive font, along with information about the item's size, material composition, and care instructions. Genuine Burberry labels are meticulously crafted and will have a high level of attention to detail.
When examining a Burberry label, look for the following characteristics to ensure its authenticity:
1. Clear and precise printing: The text on the label should be sharp and easy to read, with no smudges or inconsistencies.
2. Correct spelling and branding: Burberry items will have the brand name spelled correctly, without any variations or misspellings.
3. Quality materials: Genuine Burberry labels are typically made from high-quality materials, such as woven fabric or leather, and are securely attached to the garment.
4. Consistent placement: The label should be neatly sewn or attached to the garment in a consistent location, such as the inside collar or waistband.
By paying attention to these details, you can verify the authenticity of a Burberry product and ensure that you are purchasing a genuine item from the brand.
How to Authenticate Burberry
In addition to checking the label and materials, there are other ways to authenticate Burberry products:
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